So here's why I feel HR Product / Service vendors can stand to benefit thru Social Selling if they are 'present' at the Exposition.
My first look at this gigantic conference which gets over 15k HCM / HR folks (Practicing, Consulting, Teaching, Vending to name just a few) under one roof which goes across the United States year to year was in Atlanta, GA back in 2012. I've been to Atlanta, Orlando and Vegas with SHRM Annual so far - the last one being self-sponsored.
I had a 'deer-in-headlights' feel written all over my face during the first one and missed most of the action, including the bustling exposition hall - see pic below:
1. Almost every attendee is already an influencing agent with Huge (at times dormant) potential to influence!
Let's go by Pareto and consider that it's only a portion who are within the 20% (like the 80-20 rule) of the total population HR folks in US are the ones attending these kind of conferences. Apparently, some bosses (I'm glad mine was different when I was in need) all over the world seems to wander outside the 20% - as the plethora of articles outlining strategies to win approvals from them seems to suggest. Point I want to make is that as Exhibitors, your stall is going to be thronged by folks who can take decisions or influence decisions that are taken about HR product and services. Anyone heard of 'targets being in one basket' ?
2. Most attendees are already on Linkedin
According to this Infographic I found via Hubspot, over 80 of existing Social sellers use Linkedin as the Platform - Whoa, there you have it. I remember SHRM Hive had kiosks to help newbies get on to social media put up at #shrm12, so a lot of folks who are moving around your stall are already kind of primed up for the task you have for them. Imagine engaging them well enough and that resulting in a 'casual' linkedin post from one of them (there are many to try on) onto their social network with a mention / tag to your co / Product link? ... Linkedin? Impossible says I'M POSSIBLE right?
3. Attendees are most likely to be heavily Socially Networked
To connect to the difference between being on social media and being socially networked - listen to